Marc Illy's AI Playbook 2026 — The AI Operator's Playbook
Join 2,847 people who skipped the $2,000 course — launch price: $19.99
Ran ads for Red Bull, NHL, Maserati · Forbes 30 Under 30

Everything the $2,000 courses gatekeep — the systems, handed to you.

Stop overpaying for AI. The exact prompts, frameworks and hidden secrets the top 1% of operators use — to build smarter, not more expensive.

30-day, no-questions-asked refund policyKeep the bonuses even if you refund
3
Complete guides
10
Money plays
100
Secret codes
$63 vs $10,000
Per month — a $10K/mo team, replaced
The AI Playbook 2026 The Advanced Trial Reels Growth System The Seedance 2.0 Playbook
★★★★★
4.9/5 from 380+ readers
Rachel Thompson Daniel O'Brien Emily Zhang Kevin Mehta
★★★★★
4.9/5 from 380+ readers
They ran the workflows. Here’s what happened.
30-Day Money-Back GuaranteeNo questions asked · keep the bonuses
Rachel Thompson
★★★★★

“Not one filler chapter. I’ve paid 40x this for a tenth of the substance.”

Rachel ThompsonStartup Founder
Emily Zhang
★★★★★

“My team thought I’d hired a consultant. It was a $19.99 PDF.”

Emily ZhangDigital Agency Owner
Alex Carter
★★★★★

“Ran the remake prompt on a restaurant’s site — sent the owner a live rebuild the same afternoon.”

Alex CarterFreelance Web Designer
Kevin Mehta
★★★★★

“I learned more from the 100 secret codes than from two paid courses combined.”

Kevin MehtaSelf-Taught Developer
From Marc

Watch this first.

$1B+
Revenue Generated For Brands
15+
Years in Digital Marketing
173K
Instagram Followers
Forbes
30 Under 30 · Featured

Campaigns run for the brands you already know

Red Bull NHL Maserati Ford MusclePharm Forbes
The Problem

You don’t need another course.

You need the machine handed to you — built, priced, running.

You’re the bottleneck

Every email, post, quote and follow-up runs through you. The business stops when you sleep.

Courses taught you about AI

8 hours of theory, zero running systems. You finished the course and Monday looked the same.

You’re overpaying for AI

Wrong models, no routing, subscriptions stacking up. Most people burn 10x what the top 1% spend.

The window is closing

Every month, the gap between people who BUILD with AI and people who chat with it gets more expensive to close.

The math nobody shows you

One person. Whole company.

$10,000/mo
THE OLD WAY — a team
Media buyer · $3K+
Web developer · $4K+
VA + cold outreach · $1.5K
Content editor · $1.5K
VS
~$63/mo
THE PLAYBOOK WAY — AI agents
Claude Pro — daily driver · $20
DeepSeek API — bulk work · $8
Apollo + Instantly — leads & email · $25
Notion + free hosting & tools · $10

That is the actual tool table from page 4 of the playbook — every play in all three guides runs on those 7 line items. AI does 95% of the labor. You direct the show.

How It Works

From download to paid.

01

Download

Three guides land in your inbox in 60 seconds.

02

Pick one play

Tonight: paste the prompts, follow the checklist.

03

It runs

Tomorrow: leads scraped, pitches sent, content queued — while you’re at dinner.

04

Charge for it

The offer ladder + contracts to sell it as an ongoing retainer.

The Roast

The $1,997 course vs. this.

The $1,997 AI Course
AI Playbook 2026You are here
Format
8+ hours of video
Skimmable field manuals
Substance
Theory & “mindset”
10 plays, each priced
Tools
Figure it out yourself
The $63/mo stack, in a table
Prompts
A few generic examples
100 secret codes, worked examples
After purchase
$5K mastermind upsell
4 bonuses. Done.
Price
$1,997
$19.99
Get Access

One price. Everything.

Launch Price
The AI Playbook 2026 · Complete Bundle
$19.99one-time
A $599 stack — you save 97%
  • The AI Playbook 2026 ($299 value)
  • The Advanced Trial Reels Growth System ($149 value)
  • The Seedance 2.0 Playbook ($149 value)
  • 10 money plays — scoped and priced
  • The 100 secret codes with worked examples
  • The $63/month tool stack, itemized
  • The week-by-week operator plan
  • 4 bonuses: Secret Claude Prompts, Content AutoPilot, HyperFrames, Direct Access to Marc
  • Lifetime updates · 30-day guarantee — keep the bonuses
Get Instant Access $19.99
✓ Secure checkout✓ Instant download✓ 30-day refund
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Inside The Operator Manual

Eleven systems. Zero fluff.

01

The $63 Stack

$63/month

Seven tools replace a media buyer, a developer, a VA and a content editor.

Itemized to the dollar2–3 swaps per line
Claude Pro — daily driver$20
DeepSeek API — bulk volume$8
Apollo — leads + verified emails$15
Instantly — cold email at scale$10
Vercel / Netlify — hosting$0
Cursor + Loom$0
Notion or Linear — ops$10
The whole engine$63/mo
Glass engine turning light into coins
02

10 Money Plays

From the $0.04/lead pipeline to the HeyGen autopilot. Stack as many plays as you want to run — each one fully scoped and priced inside.

★ The core of the bookEach play priced
Old site transforming into glowing panel
03

$10K Websites

Screenshot → remake prompt → rebuilt in ~25 minutes. The exact audit-to-pitch sequence, start to finish.

Audit → remake → pitchRetainer structure included
Glowing ads dashboard
04

Meta Ads MCP

Run Meta ads in plain English — 2-minute connector, the 12 prompts. Built to run real client accounts, not just your own.

DTC case: ROAS 1.84→3.41CAC −42% on a real account
Secret dossier with glowing cards
05

The 100 Secret Codes

/ghost kills AI tells. /mirror locks your voice. HOOKS10, OODA, BEASTMODE, SENTINEL — 10 categories, worked examples.

★ Reader favoriteCopy-paste vault
Glowing client funnel
06

Your AI Ad Agency

Fire your agency. Hire Claude. 250+ audit checks across 7 platforms — $0 retainer.

16 /ads commands30-day agency ramp
A fleet of glowing autonomous AI agents
07

Build & Sell AI Agents

Wire autonomous agents with n8n and OpenClaw — one runs a client’s inbox, CRM and outreach around the clock. Build it once, charge monthly to run it.

Custom agent buildsn8n + OpenClaw
08

Token Economics Masterclass

$340$28

Same workload, smarter routing. $3,744 a year back.

Two-model routingThe decision rule
The expensive way$340/mo
The playbook way$28/mo
AI creative on phone screens
09

The Creative Stack

Seedance 2, NanoBanana2, 20 secret tools — and the Headshot Studio: turn one selfie into a studio shoot.

Selfie → studio shoot20 secret tools
Real spread — Stop reading. Start shipping.
10

The Operator Plan

Week by week: install → first paid → compound. Boring on purpose — boring is followable.

PHASE 1
PHASE 2
PHASE 3
Week-by-week7-metric scorecard
Operator at a glowing laptop
11

The Operator Playbook

Marc’s 10 rules, contracts, retainer economics, the 4-doc context kit.

Anti-patternsRetainer math

And the back half goes deeper.

HeyGen Autopilot
“300 videos. Never filmed once.”
Daily 6AM render loop, fully automated
Agent Routing 2.0
One key. 200+ models. 40–70% saved.
OpenClaw + OpenRouter + Z.AI auto-tiering
The OAuth Hack
$80–$250/mo → $20/mo flat.
ChatGPT Pro per-token billing, bypassed
Replace Your VA
5 tasks handed off tonight.
Inbox, reports, CRM, repurposing — a $2K–$5K/mo hire, replaced
Faceless YouTube
30+ videos a month. One hour a day.
Affiliate revenue system, scoped inside
GHL Autopilot
A $30/mo CRM stack.
Packaged as a client-ready retainer
What You Get

Three guides. One unfair bundle.

The AI Playbook 2026 coverSold alone: $299
Real spread from inside
Real spread from inside
Guide 01 · The Operator Manual

The AI Playbook 2026

Ads, leads, websites, cold email — the manual behind everything above.

  • The $63 stack — every tool, itemized, with swaps
  • Cold email at 8–14% replies — “Don’t pitch. Send the audit.”
  • Lead pipelines that cut a $60/lead broker down to $0.04/lead
  • Vibe-code landing pages with Claude Code, Google Antigravity & Google Stitch — screenshot a site in, a rebuilt page out in ~25 minutes
  • Meta Ads MCP — run campaigns in plain English, no dashboard clicking
  • 100 secret codes + the week-by-week operator plan
The Advanced Trial Reels Growth System coverSold alone: $149
Guide 02 · The Audience Engine

The Advanced Trial Reels Growth System

Trial reels reach non-followers first — 82% strangers. Post strategically, not constantly.

  • The anatomy of a viral reel, frame by frame — hook, retention, payoff
  • ManyChat comment→DM flow that sells while you sleep
  • The exact posting cadence that keeps you reaching strangers, not just followers
  • Caption + hashtag formulas built for the non-follower algorithm
Instagram avatar
marc_illy
Professional dashboard
Last 30 days
2.1M▲ +312%
Views · reels
82%NON-FOLLOWERS
Non-followers · 82%
Followers · 18%
Illustrative panel — the mechanic this guide teaches.
The Seedance 2.0 Playbook coverSold alone: $149
AI video timeline scene
Guide 03 · The Video Studio

The Seedance 2.0 Playbook

Make movie scenes by typing — prompts written like a director’s shot list. Seedance, Higgsfield, Runway, Veo, Kling.

  • The core formula: subject, motion, camera, light — written like a shot list
  • Image & audio references lock your look and voice across every clip
  • Consistent AI characters across a full video, not one-off clips
  • UGC, faceless channels, and full ad scenes — no camera, no crew, no actors
Made with the prompts in Guide 3. No camera. No crew.
$299 + $149 + $149 + bonuses = a $599 value  →  $19.99 today
Get all three
Also Included

Four bonuses. Zero extra dollars.

Secret Claude Prompts bonus

Secret Claude Prompts

Marc’s private client-work prompt set.

Bonus 01
Social Content AutoPilot bonus

Social Content AutoPilot

One recording in, a week of posts out.

Bonus 02
HyperFrames Guide bonus

HyperFrames Guide

Motion-graphic video ads from code.

Bonus 03
Direct access to Marc bonus

Direct Access to Marc

Stuck on a play? A real person answers.

Bonus 04
From The Inbox

380+ people bought it. Here's their feedback.

★★★★★

“The smartest treatment of model routing I’ve read outside internal engineering docs. Volume on cheap models, premium where it counts.”

Daniel O'Brien
Daniel O’BrienStaff Engineer
★★★★★

“I don’t code. At all. The workflows are copy, paste, adjust, send. Written for operators, not engineers.”

Lisa Palmer
Lisa PalmerNon-Technical Founder
★★★★★

“First roadmap that doesn’t assume I can quit my job tomorrow. Evenings and one weekend block. That’s it.”

Jordan Mercado
Jordan MercadoSide-Hustle Builder
★★★★★

“The content engine runs my store’s socials now. One Loom becomes a week of posts.”

Nikolai Petrov
Nikolai PetrovE-commerce Store Owner
★★★★★

“The 100 secret codes are the closest thing to a cheat console I’ve seen. /mirror plus /punch rewrote my outreach voice in one evening.”

Marcus Jefferson
Marcus JeffersonIndie Hacker
★★★★★

“The two-model rule alone restructured how my org routes work. For twenty dollars. Absurd.”

Sofia Ramirez
Sofia RamirezVP Engineering
★★★★★

“Expected fluff at this price. Got architecture. The context kit is now standard on my projects.”

Tom Whitfield
Tom WhitfieldSoftware Architect
★★★★★

“I assign the token economics workflows to my students before we touch an API.”

Dr. James Lawson
Dr. James LawsonCS Instructor
★★★★★

“Plugging Claude into a live ad account with guardrails is exactly the work my clients pay for. Now it’s systematized.”

Anya Kovalenko
Anya KovalenkoAI Consultant
★★★★★

“Made the operator rules required reading for my team. The anti-patterns page saved us weeks.”

Ryan Brooks
Ryan BrooksEngineering Manager
★★★★★

“The retainer economics reframed how I price everything. Clear numbers, clear floors, clear scripts.”

Mia Tanaka
Mia TanakaSaaS Founder
★★★★★

“The automations play maps one-to-one to what agencies charge thousands to set up. Wired in a weekend.”

Chris Novak
Chris NovakDevOps Engineer
★★★★★

“The Seedance 2.0 Playbook is my studio’s onboarding doc. Prompts like shot lists clicked instantly.”

Fatima Alvi
Fatima AlviCreative Studio Owner
★★★★★

“My last three reels reached more non-followers than everything I posted the quarter before.”

Jake Morrison
Jake MorrisonAI Creator
Who This Is For

Built for operators, not spectators.

Four kinds of people buy this. See which one is you.

01

Freelancers & Agency Owners

Turn each play into a paid retainer — ads, sites, content, all billable.

02

Founders & Indie Hackers

Ship product, marketing and support solo — no headcount.

03

E-commerce & Local Business

Put ads, content and customer follow-up on autopilot.

04

9-to-5ers Building an Exit

Build a second income in evenings and one weekend block — no quitting required.

Who Wrote This

Marc Illy.

15-year marketing veteran · AI operator

15 years running marketing for Red Bull, the NHL, Maserati and MusclePharm — $1B+ in ad spend managed. Forbes 30 Under 30. Forbes Mastermind TV. Today he runs a real AI automation agency, and this playbook is its exact operating system, written down step by step. His full story is below.

F
Forbes 30 Under 30Recognized operator
TV
Forbes Mastermind TVShow member
15
15 years in marketingBrand & performance
173
173K on Instagram@marc_illy
Marc Illy's verified Instagram profile — 1,633 posts, 173K followers Open @marc_illy →
Marc Illy portraitMarc Illy
Marc on stage at the Forbes Under 30 SummitOn stage — Forbes Under 30 Summit
Marc at his Forbes 30 Under 30 eventForbes 30 Under 30
Marc at TikTok headquartersTikTok HQ
Marc with Brock PierceWith Brock Pierce
Marc at the Colosseum in RomeRome
Marc with ConanConan
Marc on the NFL Chargers sidelineChargers sideline
FROM THE DESK OF MARC ILLY

Quick story before you keep scrolling —

Fifteen years ago I was a Marketing Director at Chase Bank, trying to figure out my next move. I walked away and started a social media marketing agency — and ended up running $1B+ in ad spend for Red Bull, the NHL, Maserati. Back then I was the guy buying pages like this one too. Some delivered. Most were 40 hours of a guy talking. Everything’s different now, because for the first time in history one person with AI can run what used to take a whole agency.

Everything I’ve wired up since — the lead pipelines, the ad copilots, the content machines — I documented the way I’d hand it to a new hire: which tool, which button, which prompt, in what order. That documentation is this playbook. I didn’t write it to impress you. I wrote it so someone with zero background could run it without me in the room.

If you can follow a recipe, you can run these. And if I’m wrong about that, my email is on this page and the refund takes one message.

Marc IllyLos Angeles · Updated for 2026
Receipts

This isn’t theory. It’s my dashboard.

Stripe dashboard from Marc's business

Results shown are Marc’s own; yours depend on your effort — no outcome guaranteed.

Marc Illy 30-DAY GUARANTEE

My promise, person to person.

Read the guides. Run a workflow. If it’s not for you — one email, every penny back, within 30 days. No forms, no phone call, no “are you sure?”

And you keep the bonuses.

Marc IllyAuthor · AI Playbook 2026
Questions

Asked before buying.

A 15-year marketing veteran who ran $1B+ in ad spend for Red Bull, the NHL, Maserati and MusclePharm before AI changed how that work gets done. Forbes 30 Under 30, Forbes Mastermind TV. Today he runs a real AI automation agency — the same systems in this playbook are what his agency bills clients for. He’s not a course creator who found a niche; he’s an operator who wrote down what he already does daily.

You can Google any single piece of this — a prompt, a tool name, a tutorial. What you can’t Google is the sequence: which of 200+ AI tools actually matters, in what order, with what exact prompts, wired to what exact outcome. That’s months of trial and error compressed into a few hundred pages. You’re not paying for information that doesn’t exist elsewhere — you’re paying to skip the months it took Marc to find and test it.

No. Everything is copy-paste-adjust: pre-written prompts, point-and-click tools, checklists that say exactly what to type and where. No coding, no dev environment, no setup beyond signing up for a couple of tools. Several readers on this page don’t write code at all — the guides are built for operators, not engineers.

About $63/month, itemized line by line inside — two AI models plus a handful of inexpensive tools, several on free tiers. That $63/month replaces what used to require a media buyer, a developer, a VA and a content editor — easily a $10,000+/month team. Every tool in the stack has 2–3 swaps listed if you want to substitute something you already use.

Three designed PDFs, delivered instantly after checkout — links on the confirmation page and in your email. Marc actively updates the guides as tools and models change, and you’ll get an email notification with the new edition whenever that happens, free, for as long as you own it.

YouTube gives you fragments — one tool, one trick, one video, disconnected from everything else. This is one operating system: the full $63 stack, all 10 money plays priced and scoped, the 100 secret codes, and the exact order to run them in. The value isn’t any single tip — it’s the sequence, tested and written down so you don’t have to piece it together from 40 different creators.

Skim the main guide in one evening; most readers run their first play within the week. The week-by-week operator plan paces everything else so you’re never staring at a blank page wondering what to do next — open the guide, run today’s step, move on.

No. $19.99 once, everything included, lifetime updates free. The only recurring costs are the tools you choose to run (~$63/month, paid directly to the tool companies, not to Marc) — and you control which ones you actually turn on.

Then it’s free. One email within 30 days, every penny back, no forms, no phone call, no “are you sure?” screens — and you keep all four bonuses either way. That’s the whole policy.

BUILT WITH THE SAME STACK

This is what AI builds when you know how.

Every shape on screen is one primitive from the Claude Code stack. Drag to orbit. Shift-scroll to zoom. Space to pause. You'll build interactive scenes like this in the playbook.

drag to orbit shift + scroll to zoom space to pause
Last Call

Skip the $2,000 course.
Take the shortcut.

Get the AI Playbook $19.99
One-time payment · Instant download · 30-day money-back guarantee

“Expected fluff at this price. Got architecture.”

Tom WhitfieldTom Whitfield · Software Architect

“My team thought I’d hired a consultant. It was a $19.99 PDF.”

Emily ZhangEmily Zhang · Digital Agency Owner

“Not one filler chapter in the whole thing.”

Rachel ThompsonRachel Thompson · Startup Founder
ⓘ  Earnings Disclaimer & Transparency Notice

The testimonials and results presented on this page represent individual experiences and self-reported outcomes. They are not a guarantee of what you will achieve. Results vary significantly depending on your effort, experience, market, implementation quality, and many other factors.

This product is an educational guide. It teaches strategies, workflows, and systems for using AI tools in business. It does not guarantee any specific financial outcome, income level, client acquisition, or savings amount. Any figures referenced (pricing examples, tool costs, invoice examples, case-study results, reach statistics) describe the author’s own experience or illustrative scenarios and should not be interpreted as typical or expected results.

The revenue dashboard shown reflects the author’s own business, built over years with significant effort and prior experience. Past performance of the author or of other readers does not predict your future results.

This is not financial, legal, or professional advice. Consult a qualified professional regarding your specific situation.

Get the Playbook — $19.99 →